Everyday life is quite predictable, we have our favourite shops, recipes and treats. Eventually you reach a point where predictable becomes boring. But adding excitement to your life shouldn’t be difficult, you just need to add some flavor.
Project Scope:
Brand concept
Visual identity
Logo creation
Packaging design
Predictability and monotony is the natural enemy of the adventurous thrill seeker. The people who live through everyday life waiting for the next journey around the corner. People who wish to break free from habits and leave the controlling realm of the hamster wheel. Those who always choose something different on the menu, who seek new flavors and love to be surprised.
Flavör is a plant-based smoothie brand built on experimental, mystery flavor combinations where each sip is a new adventure. Each blend unites fruits, nuts, and vegetables in bold new ways to energize your body and spark your curiosity. With Flavör, the adventure is the smoothie.
The visual identity captures both mystery and playfulness through a deep, dark background contrasted by vibrant accent colors and lively illustrations. The logotype design references a portal, an entryway to the unknown. While the ingredients remain secret to keep the mystery alive, all allergen information is easily accessible via the QR code on the back label, ensuring a safe and seamless experience.