Page 5 Jaxjin Mobile — Hanna Morse Anderberg copy 1

Family farm distillery
Jaxjin is a new gin brand crafted in an old hayshed on a farm in Somersby NSW. Made by a husband and wife sharing a passion for gin, they use locally sourced ingredients from their farm to create a fresh mixture of flavourful delight. A new family business made with the intention to pass on to their son Jack.

InsightThis brief was presented by the husband and wife of a Somersby farm to create a visual identity and label design for their newly made gin brand. Crafted with local ingredients grown on their farm, the brand is named after their son with the intention of passing its legacy on to him in the future.

As a start-up company the product is intended to be sold exclusively online on boutique gin sites. Brand awareness is to be achieved through gin festivals, local stores and subscription gin clubs. After attaining audience recognition, the product aims to be sold in physical stores and be produced in a variety of flavours.

ExecutionThe design direction was built on the client’s expression of “a man with stars in his eyes and hounds by his feet”, a reference to the husband tinkering away with the family dogs at his side dreaming of the future for his family. The shape of the label with handwritten batch numbers and the reminiscent shape of an apothecary flask is an embrace of the heritage and history of gin, symbolising small-batch and handcrafted elegance together with locally sourced ingredients.

As the gin is exclusively sold online the label is the first point of contact with the customer, an opportunity to create not just a visually engaging design but a tactile one. The label is made with a satin paper finish, using white and gold embellishments to heighten the sensory appeal. The company logo on top of the bottle is inspired from classic farm stamps, the name Lot 01 the original name of the family farm.

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